Kiley's Quick Answers: How Do You Affordably Market Your StartUp Online?

Marketing your business online doesn't have to be a headache.

If you know where to start, you can get yourself up and running in no time at all.

List your Company on Google

Not only is a listing on Google places totally free, it is essential for all businesses to have a presence on here. It directs customers to you when they are in the area, and your business typically appears higher in Google search rankings for doing so. Plus, customers can review the company and leave comments.

Create a Blog

Use your blog to share news about your company, news about your clients, awards you have won, and other content like YouTube videos that are associated with campaigns you’re pushing out.

Utilize YouTube

Creating content in the form of audio visuals is key to any campaign if you want to be seen and heard! We’ve all seen viral videos spreading around social media like the plague, get your thinking caps on and see what you can come up with. Also, video has been shown to move an existing site to the first page of a Google search within 30 minutes of adding the video. A study also found that customers who see a video on your site are 172% more likely to buy your product or service.

Case Studies

Show everyone how happy you can make your customers. It’s a super easy and quick way of creating content, and showcasing your efforts. Case studies don't have to be extensive, but they do need to contain useful information. Explain the customer's problem, how your product or service solved that problem, and then a quote from the client about their satisfaction.

Get Smart with Facebook

Ever since Facebook changed its EdgeRank to allow only about 10 percent of your page's followers to see your posts, using sponsored stories has become more and more important. Sponsored stories let you show your post to a larger audience than you would if you did a regular post. This marketing strategy offers more than direct sales, it's also a powerful tool to increase awareness and word of mouth advertising.